Strategies and Tactics
Increase time to value with best-practice marketing campaign templates
Take the heavy lifting out of omnichannel campaign execution with pre-built, fully customizable automations, crowdsourced from the world’s most innovative brands, and tied to your marketing strategies.
Deliver next-level automated journeys and marketing campaigns with speed and agility
Building sophisticated, high-performing marketing campaigns that deliver true 1:1 personalization at scale is a time-consuming task. Our pre-built marketing automation tactics improve agility and accelerate time to value, helping you meet strategic objectives such as increasing average order value and encouraging repeat purchase.
Save time planning and executing campaigns with 100+ pre-built marketing automations
Deploy industry-specific marketing journeys and lifecycle use cases based on crowd-sourced expert knowledge
Easily adapt templates to business objectives with quick-to-deploy, fully customizable tactics
Access pre-built Strategies and Tactics
Remove manual effort from omnichannel campaign creation. Powered by AI and optimized using insights from deep industry knowledge, our Strategies and Tactics provide the guidance and inspiration you need to quickly deploy automation programs proven to drive business outcomes like growth, retention, loyalty, revenue, and more.
Activate embedded partner tactics out-the-box
Unlock additional value, revenue streams, and innovation with best-in-class 3rd party integrations directly within SAP Emarsys. Access pre-built marketing tactics from Technology Partners that package data, segments and channels together to deliver personalized omnichannel campaigns that accelerate growth and time to value.
Unlock endless customizations and personalization potential
Choose and launch pre-built campaigns that can be used as is or as a jumping-off point for complex automation journeys — all without the need for IT input. All tactics are fully customizable to fit your business objectives, meaning the pre-built flows are just the beginning of your sophisticated marketing potential.
Measure the impact of your marketing automations
SAP Emarsys helps remove ambiguity from marketing reporting by allowing you to track the performance of specific tactics across multiple channels and see how those tactics are contributing to your overall strategic objectives.
Explore SAP Emarsys features, use cases + more
Each tactic is pre-built with four key elements which can be fully customized so you can create, repeat, and scale personalized marketing campaigns that drive results.
Your shortcut to sophisticated marketing automation
Segments
Target the ideal audiences with pre-selected segment templates based on crowd-sourced wisdom or adjust segment definition criteria according to business objectives, on the fly.
Content
Populate best-practice message templates and content blocks with your brand specific content to create 1:1 personalized experiences based on customer preferences and behaviors.
Channels
Leverage predetermined, high performing channels for each tactic or connect additional channels from your marketing mix where your customers are most likely to engage.
Automation
Orchestrate personalized customer journeys with pre-built, automation workflows from entry nodes to decision splits, to wait times, all of which are also fully customizable.
Best-in-class crowdsourced automations
at your fingertips
Check out just a sample of the pre-built strategies and tactics you can build from — or execute straight out of the box, fast!
Convert hot leads
Identify leads who are likely to convert and drive their first purchase with a targeted incentive.
Abandoned browse
Follow up a visit to your website where no purchase was made and no items were added to the cart.
In-session upsell
Let Loyalty members know they have been upgraded, and then reward them with a benefit on their first purchase made while in the new tier.
Lead acquisition
Use forms to capture leads on your website, then send an email confirmation.
Progressive profiling
Capture data from your customers by keeping them engaged over time, without making them feel like you’re asking for information they don’t want to give.
Refer a friend
Let your members know about your referral program and reward them with Loyalty points if they successfully refer a friend.
Abandoned cart
Follow up a visit to your website where items were added to the cart but no purchase was made.
Wishlist price drop
Alert your customers that some of the products they put on their wishlist have gone on sale.
Back in stock
Alert your customers that a product they are interested in is back in stock.
Online to offline
Encourage online first-time buyers to make their next purchase in-store.
Store updates
Communicate safety measures, new opening hours, and any other information related to store openings and closings.
Post-purchase feedback
Identify your promoters and detractors with a post-purchase review campaign to measure satisfaction and drive repeat purchases.
Join Loyalty
Ask new customers to join your Loyalty program by highlighting its advantages.
In-session complementary cross-sell
Display an in-session website overlay campaign offering distinct, complementary products that can optimize or improve the original product with new functionalities.
Upgraded to higher tier (Loyalty)
Let Loyalty members know they have been upgraded, and then reward them with a benefit on their first purchase made while in the new tier.
Hear it from our customers
Customer stories
Using SAP Emarsys Tactics to engage contacts across email, social ads, web push and mobile app
Hear their story
Creating 40+ automations to streamline manual tasks and win back 15% of churning customers
Hear their storyLearn more about how Strategies and Tactics fit into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
More on customer engagement strategies
Featured content
Frequently Asked Questions
"Omnichannel marketing strategies are coordinated engagements that aligns messaging across multiple channels — such as email, SMS, web, and mobile — to create a seamless and consistent customer experience.
These strategies are designed to engage customers at different stages of the lifecycle and drive measurable business outcomes. Common examples include:
- Converting first-time buyers
- Driving repeat purchases
- Reducing customer churn
- Increasing customer lifetime value (CLTV)
- Boosting overall engagement
With SAP Emarsys, marketers can activate these strategies using connected data, automation, and pre-built journeys to accelerate time to value and deliver personalized experiences at scale."
SAP Emarsys' Tactics are pre-built, quick-to-deploy omnichannel automation programs. They allow marketers to launch consistent campaigns across email, SMS, digital ads, web, conversational messaging, mobile apps, and more, streamlining omnichannel execution and aligning efforts with strategic objectives.
Start with standard BAU (business as usual) use cases like welcome or abandoned cart programs (depending on your industry). Then expand into low-risk Tactics like lead re-engagement. This phased approach builds experience while supporting omnichannel strategies.
Yes. SAP Emarsys offers Tactics that target acquisition, conversion, win-back, and post-purchase phases. Each one uses pre-configured segments and logic, enabling marketers to deploy omnichannel campaigns that match customers’ behavior and lifecycle positioning.
The Strategic Dashboard links business goals to measurable strategies and supporting Tactics. It helps marketers by suggesting omnichannel engagement strategies to meet business goals, while tracking revenue contribution.
Launching a Tactic is simple: Choose from pre-built templates to generate an automated omnichannel program, selecting which channels to include. Then from the Automation editor, you can modify nodes, linking existing campaign assets into the channel node, or easily creating new assets.