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SAP Emarsys and Annex Cloud Join Forces

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This Valentine’s Day, give the CX gift that matters: personalization

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26% of Zoomers will return Valentine’s Day gifts

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A Fifth Of Gen Zers Secretly Return Valentine’s Day Gifts Without Telling Their Partners

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The Marketing Gold Hidden In Retailers’ Return Woes

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Tech Notes: Checkout Preferences, SAP at NRF, and More

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Retail returns: Stats reveal what consumers hate and how to tackle the problem

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72% of Shoppers Stay Loyal to Retailers that offer Free Returns

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15 Customer Experience Predictions For 2024

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McDonald’s Crocs Are Part of the Weirdest Trend in Business

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Making “Marked Down” Meaningful: SAP Emarsys Reveals 9% Increase in Black Friday Weekend Customer Engagements

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View From The Top

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Types of customer loyalty: What drives consumers to keep buying

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Retailers are spreading out holiday discounts

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Sad, stressed and spending: How Black Friday became hell for emotional shoppers

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Black Friday spending set to dip as 'incentivised loyalty' wanes: SAP Emarsys Index reveals

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Australian households face Christmas cost shock

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SAP Emarsys introduces new features and improvements

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SAP Emarsys Announces New AdTech Integrations to Reach 1.06 Billion TikTok Users

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Brand loyalty slides as consumers ask for more

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