Reporting and Analytics
AI-powered analytics. Insightful, revenue-driving marketing.
Measure the revenue impact of your marketing messages, predict campaign outcomes, and effortlessly optimize future performance.
Get the analytics to know what’s working and the AI to predict what will work next
Disconnected tech stacks and siloed data can make it difficult to get a full picture of your marketing analytics, let alone trust that they are accurate. SAP Emarsys gives you full visibility into your customers and marketing impact, surfacing engagement trends, revenue opportunities and predictions to proactively engage audiences, so you can drive profitable growth.
Accurately measure marketing and business impact
Identify trends and opportunities for smarter, profitable decisions
Forecast campaign performance to drive the best outcomes
Drive the revenue metrics that matter
Strategic dashboards are where it all comes together. Gain full visibility over everything from repeat purchase to average order value and in-store sales, plus many more integral KPIs. Beyond just reporting on the state of the business, SAP Emarsys lets you adapt quickly to address new opportunities or underperforming areas using pre-built strategies and tactics proven to deliver results.
Identify opportunities across the entire customer lifecycle
How many of your customers are first-time buyers? How many are defecting? Do you have issues in your funnel? If so, what are the most effective tactics to fix them? SAP Emarsys’ Smart Insights answer these questions for you and identify opportunities to drive revenue at any point across your customer lifecycle.
Know which channels are working and why
The beauty of using SAP Emarsys to build and deploy everything from email and web to SMS and digital ads campaigns is that you can view them side-by-side to see how their performance compares. Our built-in channel analytics and reporting give you a complete picture of your omnichannel performance and allow you to effectively measure and optimize campaigns at a channel level.
Explore SAP Emarsys features, use cases + more
Answer the marketing revenue impact question
How are your marketing efforts contributing toward profitable growth and revenue for your business? SAP Emarsys shows the effect your marketing efforts have on not only revenue but also customer acquisition, purchase frequency, average order value, first purchase, store sales, retention, and loyalty.
Access insight-rich audience reporting
Curious to find out how your campaigns are performing with specific audience segments? Native audience reporting helps you understand your target audiences by providing comparative metrics on custom segments. Ensure your segments are in line with your business targets, check if your audiences are reacting to personalized messages as expected, and refine your segments even further based on data-rich insights.
Harness the power of AI and predictive analytics
From a customer’s first interaction, our AI can start understanding your customer’s preferences and predict what they will buy next, when they’ll buy it, which channels they’ll use, and how much they’ll spend. Our AI continuously optimizes customer engagements to make them more relevant, timely, and personalized for each individual customer.
Learn more about how reporting and analytics fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
Hear it from our customers
Customer stories
Increasing AOV and winning back 24% of defecting customers with proactive marketing
Hear their story
More on marketing and revenue analytics
Featured content
Frequently Asked Questions
Audience Reporting compares custom segments to evaluate how target audiences respond to marketing. Marketers can compare up to two segments over a date range and surface insights across segment size, revenue trends, average revenue per customer, and engagement across channels like email, mobile (inbox, in-app, and push), and SMS. This helps validate targeting strategies and optimize personalization, while offering data-driven analysis to refine messaging and improve campaign effectiveness.
"Store Reporting gives brick-and-mortar retailers visibility into key performance indicators (KPIs) such as store revenue, store purchases, average unit per transaction, average purchase value. By analyzing in-store sales data uploaded through Smart Insight, it provides valuable insights into in-store performance at a regional or individual store level, empowering marketers to optimize campaigns, tailor messaging, and adjust product strategies based on location-specific trends.
Please note: Store Reporting only includes offline sales flagged in your sales data file and requires the right data setup and permissions within your Emarsys account."
Revenue Attribution in SAP Emarsys measures the impact of marketing campaigns by assigning purchase value to specific touchpoints like email, SMS, push, in-app, or conversational channels. It uses Web Extend and Smart Insight data to calculate which interactions contributed to conversions. This allows marketers to optimize performance by understanding which channels and campaigns drive revenue. Attribution settings like lookback windows and models can be customized for accurate tracking.
Event Attribution links customer actions like signing up or adding to cart with specific marketing touchpoints across email, SMS, web push, and mobile push and in-app. It helps determine which messages influenced customer behavior beyond purchases. Using models like last-touch or multi-touch attribution, marketers can evaluate conversion goals, optimize campaigns, and understand customer journeys. Events are tracked via Web Extend, Smart Insight, and mobile SDK data.
Campaign Analytics provides trend reports across channels, segments, and timeframes, helping marketers compare campaign performance and revenue impact. It includes engagement summaries, performance views, and allows CSV exports for deeper analysis. Marketers can assess which channels work best for specific audiences and refine their strategy accordingly. This tool supports ongoing performance checks and highlights campaign effectiveness across key marketing channels.
The AI-assisted Report Builder uses natural language processing to create custom reports on email campaign performance. Marketers can ask questions like "What was the click rate last month?" and receive table-based visualizations. It supports standard metrics such as open rate, unsubscribe rate, and attributed revenue. This feature simplifies email reporting workflows and empowers non-technical users to quickly generate insights from their most critical marketing channel.