Personalization
Personalize every interaction with AI and real-time data
Our Personalization Engine increases engagement and conversion by delivering sophisticated, personalized campaigns across channels.
Engage each customer and drive ROI across campaigns with intelligent personalization
At its heart, personalization is about data and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when they want to receive it. When omnichannel personalization builds trusted, loyal relationships, we — as marketers — win.
Deliver personalized experiences across the customer journey
Use AI to identify priority customer segments and personalize messaging at scale
Maximize return on marketing campaigns
Activate first-party data
Unify demographic, sales, support and behavioural first-party data to better understand each customer. Build rich customer profiles that allow you to engage customers with relevant content.
Personalize engagements everywhere with ease
Use AI and real-time data to personalize moments across the customer journey. Save time and effort by only building personalized content once, applying it across every channel, and customizing it using drag-and-drop tokens.
Explore SAP Emarsys features, use cases + more
Engage customers with recommendations that drive revenue
Using product affinity, channels, and purchase predictions, SAP Emarsys AI recommends products, content and offers tailored to individual customers, while maintaining consistency across multiple channels.
Use predictive real-time segmentation to power personalization
Build segments using AI algorithms that predict what customers are likely to do next based on past behavior. Personalize content based on your customers’ engagement levels, target contacts based on their expected reactions to your digital campaigns or differentiate leads most likely to convert from those who will possibly go cold.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Measure the impact of your personalization efforts
SAP Emarsys shows the revenue impact of personalization by consolidating all your data streams, channels, and campaigns within a single platform. See how your personalization efforts affect customer lifetime value, repeat purchase, average order value and more.
Hear it from our customers
Customer stories
Driving loyalty, revenue, and margins with personalized post-purchase and lifecycle campaigns
Hear their story
Learn more about how personalization fits into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
SAP Emarsys improves retention by enabling marketers to deliver personalized, consistent, and relevant experiences that build loyalty over time. With AI-powered automation, predictive analytics, and behavior-triggered journeys, you can engage customers at critical moments, from onboarding to reactivation. Loyalty tools and personalized content ensure customers feel valued, helping you reduce churn, boost lifetime value, and drive sustainable growth.
SAP Emarsys brings together customer, transactional, behavioral, and contextual data from all your touchpoints – web, email, mobile, in-store, and more. This data fuels the platform’s AI-driven personalization engine, enabling you to deliver timely, relevant experiences at scale. With unified data powering segmentation, recommendations, and automation, Emarsys helps marketers turn insight into action across the entire customer lifecycle.
Retailers can use Emarsys to turn one-time buyers into loyal customers by automating data-driven post-purchase journeys. AI recommends next-best offers, predicts replenishment cycles, and triggers reminders or incentives at the right moment. With personalized emails, SMS, and mobile messages based on behavior and product history, Emarsys helps you stay connected after the sale, boosting retention and maximizing customer lifetime value.
Absolutely. SAP Emarsys is built for true omnichannel personalization. You can orchestrate seamless 1:1 customer journeys and tailor content across email, SMS, mobile, push, web, in-app, and even offline channels – all from a single platform. By unifying your data and channels, SAP Emarsys helps ensure every interaction is consistent, relevant, and timely, regardless of where your customer engages. It’s personalization at scale, made simple.
SAP Emarsys is optimized for mid-to-large sized businesses, especially those with established marketing operations and ambitious customer engagement goals. While the platform offers scalability and user-friendly tools, it’s particularly well-suited for organizations looking to unify data, orchestrate omnichannel journeys, and personalize at scale. Smaller businesses may benefit too, but the full value is best realized in mature marketing environments.
SAP Emarsys is built to fit seamlessly into your existing ecosystem. With open APIs, native integrations, and support for major ecommerce, CRM, and CDP platforms, including other SAP solutions, you can connect Emarsys to your tech stack without disrupting operations. This enables you to unify customer data, automate workflows, and activate insights across systems, making personalization and omnichannel engagement more scalable and effective.
Yes. SAP Emarsys is purpose-built for marketers, no technical expertise required. Its user-friendly interface, intuitive campaign creation, and pre-built automations let teams launch and optimize omnichannel campaigns quickly, without coding. While IT can support integrations or advanced use cases, most daily tasks are managed easily by marketing teams. With SAP Emarsys, complexity is handled behind the scenes so you can focus on delivering results faster.