Omnichannel customer engagement for retail and e-commerce

Convert more shoppers, more often, at higher value

Grow online, mobile, and store sales by engaging with shoppers wherever they are. The Emarsys single, integrated platform allows marketers to execute based on a complete view of customer, business, and marketing performance.

Hero Retail Ecommerce

The omnichannel customer engagement platform of choice for retail and e-commerce brands worldwide

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Personalize the customer journey across any touchpoint, from online to in-store and back

Break down data silos and gain a single view of your customer
Get the data you need to optimize your current performance and orchestrate high-impact cross-channel campaigns.
Turn web store browsers to multi-channel buyers
Increase CLTV with AI-powered campaigns that engage and convert online browsers, in-store shoppers, and mobile app users.
Build authentic customer relationships with an effective loyalty strategy
Deliver relevant brand content and personalized offers to encourage repeat purchases and grow your customer loyalty.

Unify your customer, product, and sales data

Access the limitless possibilities of fully integrated data. Our Integrated Data Layer unifies customer behavior, purchase, inventory, SKU, and sales data to create a single customer view. This fuels our Personalization Engine to quickly deliver true 1:1 personalization at scale.

01 Retail Ecommerce​ Unify Your Customer, Product, And Sales Data

Increase store and online revenue with dynamic segments

Create and deliver compelling customer engagements that drive online sales and enhance in-store clienteling with dynamic segmentation. With Emarsys AI, you can create segments that use past behavior and real-time data to automatically group customers by lifecycle stage, or their likelihood to engage, churn, or convert.

02 Retail Ecommerce​ Increase Store And Online Revenue With Dynamic Segments

Maximize ROI with AI-powered marketing automations

Grow a database of engaged, high-value customers and dramatically improve time to value with pre-built, AI-powered marketing automations. From abandoned cart to customer churn, Emarsys identifies key growth opportunities and helps you capitalize on them fast, with easy-to-use strategies that can be executed in a single click.

03 Retail Ecommerce​ Maximize Roi With Ai Powered Marketing Automations

Deliver transactional engagements at scale

Easily integrate Emarsys across email, web, mobile, ads, direct mail, and in-store, and gain the agility you need to deliver effective transactional campaigns and keep up with supply chain dependencies. Keep shoppers shopping with fast password reset messages, reduce customer support enquiries with SMS shipping updates, and build anticipation with order confirmation and post-purchase emails at scale.

04 Retail Ecommerce​ Deliver Transactional Engagements At Scale

See Emarsys for yourself in just 3 minutes

Discover why thousands of marketers trust Emarsys’s retail & e-commerce solution to drive customer engagement and accelerate business outcomes.

Watch it in action

Drive loyalty with cross-channel personalization

From in-store to online and mobile, create engaging, personalized cross-channel customer interactions that turn first-time customers into loyal, repeat buyers. Emarsys gives you the power to quickly build sophisticated 1:1 personalized cross-channels journeys within a single, easy-to-use platform, all without IT support.

05 Retail Ecommerce​ Drive Loyalty With Cross Channel Personalization

Uncover the revenue and ROI impact of returns

If a VIP customer returns everything they buy, are they really a VIP customer? Emarsys is the only customer engagement platform that unlocks your cross-channel returns data by lifecycle status, giving marketers a true view of return on investment, customer lifetime value, and overall marketing success.

06 Retail Ecommerce​ Uncover The Revenue And Roi Impact Of Returns

See the revenue impact of marketing campaigns

Confidently demonstrate the impact of your marketing efforts on key business outcomes. Emarsys helps marketers get a focused line of sight into revenue performance, customer acquisition, purchase frequency, average order value, first purchase, store sales, retention, loyalty, and more – all from a single platform.

07 Retail Ecommerce​ See The Revenue Impact Of Marketing Campaigns

Hear it from our customers

Securing 25% revenue growth with consolidated data and automated omnichannel experiences

Hear their story

“Salling Group used their offline purchase data to drive online sales, by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”

Jens Pytlich,
Jens Pytlich, Digital Marketing Manager Salling Group

Bridging the gap between physical and digital retail to achieve ‘commerce anywhere’

Hear their story

“Being able to implement these customer experiences really comes down to the foundations we had in place with a unified e-commerce solution, and its ability to execute marketing automation across all touchpoints.”

Shane Lenton,
Shane Lenton, Chief Innovation Officer, CUE Clothing

The data-driven art of building sophisticated customer journeys

Hear their story

“I think relevancy is a big key, and [so is] using the tools that we have [at] our disposal within Emarsys. So again, we keep touching on segmentation and automation, but there’s a wealth of that [technology] which automates the progress and promotion of ‘test and learn.’”

Liam Lloyd
Liam Lloyd CRM Manager at AO

Balancing automation with human-led marketing to create an award-winning CRM strategy

Hear their story

“With Emarsys, we are creating personal one-to-one experiences for our 1.5 million customers globally. We have automated 500 unique journeys, which resulted in 70% retention.”

Mark Sherwood,
Mark Sherwood, Global Head of Trading & Marketplaces at Bulk

Using first-party data to drive purchase and marketing decisions

Hear their story

“What has been really rewarding to see since [we] started using AI is […] a 10% increase in our average basket value on a particular set of customer lifecycle. But we also won back 24% of the customers that were likely to defect.”

Alexandra (Simion) Vancea,
Alexandra (Simion) Vancea, Head of Marketing, BrandAlley

Driving growth through loyalty and personalized experiences

Hear their story

“One metric we’re always looking at very closely is the average order value. It’s just a very important metric for us […] For example, we see an uplift of more than 40% for VIP customers, which is amazing.”

Katharina Türbl,
Katharina Türbl, Senior CRM Manager, Hashtag You

Deliver the
predictable, profitable outcomes that your business demands.

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