Omnichannel Customer Engagement Platform for Media and Communications
Create relevant, personalized engagements that grow monthly recurring revenue.
Unlock the power of first-party data to create personalized cross-channel engagements that improve consumer experience, foster loyalty, and maximize monthly recurring revenue.
The omnichannel customer engagement platform of choice for leading media and communications businesses
Win the loyalty of consumers and grow monthly recurring revenue with 1:1 personalization at scale
Meet rising customer demands and tightening industry regulations
Identify upsell opportunities to grow MRR
Grow loyalty with omnichannel customer service
Connect your first-party data to effectively engage consumers and subscribers
Unify your data and gain clarity on why your subscribers renew, upgrade, or downgrade their plans. Leverage that data to build dynamic segments and create engaging, personalized content and offers that deliver on your key business outcomes.
Improve consumer engagement by connecting your customer support
Reduce customer service friction and ensure subscribers receive a smooth support experience. SAP Emarsys combines customer service and marketing automation, allowing you to turn tickets into triggers that activate both pre-built and customizable cross-channel automations.
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Drive subscription tier revenue with AI automations
Surface and react to early signs of consumer dissatisfaction, and encourage subscription tier upgrades at key stages of the customer lifecycle. Create dynamic, cross-channel AI-powered automations that work at scale to effectively reduce consumer churn and increase monthly recurring revenue.
Personalize engagements to maximize relevancy, revenue, and CX
Rise to the challenge of heightening consumer expectations by delivering hyper-relevant, 1:1 personalized experiences at scale. Use individual subscriber interests, real-time viewing data, and much more to deliver personalized content recommendations and cross-channel engagements that accelerate business outcomes.
Drive additional revenue with insights and analytics
Make smart, quick decisions with AI-driven insights and analytics, and confidently demonstrate the revenue impact of your marketing activities. View marketing performance down to specific lifecycle stages and campaigns, complete with clear guidance on how to optimize and drive additional revenue.
Accelerate time-to-value with Strategies and Tactics for media and communications
Our crowd-sourced knowledge is built into the platform. Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.
Refer a friend
Let your members know about your referral program and reward them when they successfully refer a friend.
Welcome new contacts
Welcome your newest contacts and make a great first impression.
Lead re-engagement
Drive inactive leads to their first purchase.
Download app
Ask your contacts who purchased online to download your app to gather push opt-in.
Progressive profiling - mobile
Capture the mobile telephone number of a customer after a purchase to keep them engaged over time.
Registration anniversary
Engage customers on the anniversary of their registration to drive revenue and reward loyalty.
In-session upsell
Increase average order value by displaying a timely website overlay.
Enhance customer data
Ask for further CRM data (i.e., date of birth) to ensure better personalization and give an incentive in return.
New in alert
Inform your customers of new products they might be interested in.
Hear it from our clients
Customer stories
Amplifying Customer Relationships: How Gibson Drives Engagement by Rocking Omnichannel
Hear their story
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Frequently Asked Questions
SAP Emarsys helps media companies boost monthly recurring revenue by turning first-party into personalized, omnichannel engagement. By activating dynamic audience segments, surfacing upsell opportunities, and using AI-driven automations, businesses can deliver timely subscription upgrade offers, strengthen viewer and listener loyalty, and proactively reduce churn.
SAP Emarsys unifies first-party data to orchestrate consistent, personalized experiences across any channel—email, mobile, web, ads, and more. Media brands can engage audiences seamlessly at every touchpoint, increasing content consumption, subscriber retention, and lifetime value through relevant, real-time interactions.
SAP Emarsys strengthens subscriber loyalty by delivering personalized, 1:1 experiences at scale. With AI-powered automation and data-driven insights, media brands can engage audiences through tailored loyalty programs, milestone campaigns like subscription anniversaries, referral incentives, and progressive profiling—rewarding long-term subscribers and deepening engagement over time.
Yes. SAP Emarsys leverages AI-driven insights to detect early signals of subscriber dissatisfaction and automatically triggers personalized retention campaigns. Through targeted lead re-engagement and in-session upsell offers, media companies can proactively reduce churn, boost subscriber lifetime value, and sustain revenue growth.
SAP Emarsys delivers AI-powered analytics that provide deep visibility into campaign and subscriber lifecycle performance. Businesses gain actionable insights to refine engagement strategies, prove marketing ROI, and make data-driven decisions that accelerate subscriber growth and revenue generation.
Yes. SAP Emarsys enables businesses to deliver personalized mobile experiences using tactics like progressive profiling and app download prompts. By capturing rich mobile data, businesses can send targeted push notifications and tailored offers that drive deeper subscriber engagement and boost content consumption on mobile devices.