Cross Channel Marketing
Effortlessly connect and execute customer engagement across channels
Discover how the SAP Emarsys cross channel marketing automation platform helps marketers engage their customers wherever they are and with what they want.
Giving more power to multi-channel marketers
From unifying sales, product, and transactional data to enabling 1:1 personalization and orchestrating sophisticated cross-channel campaigns — discover why thousands of marketers from the world’s most innovative brands have chosen SAP Emarsys to handle their customer engagement.
Balance sophistication and ease-of-use with our AI-driven Email platform. Segment contacts, personalize content, integrate email into cross-channel campaigns, and drive revenue for the business.
Web
Tailor your website to individual visitors with special offers and AI-powered recommendations based on real-time session and historical CRM data.
Digital Ads
Build dynamic segments using your first-party contact data and target them with personalized campaigns across search, display, and social channels.
SMS
Influence order completion rates and reach offline customers with 1:1 personalized, SMS campaigns that respond to customer behavior in real time.
Mobile Wallet
Launch mobile wallet campaigns with personalized passes such as digital vouchers and loyalty cards, natively through our platform. Drive mobile engagement without an app and close the loop on the digital to in-store experience.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Mobile App
Increase mobile revenue through real-time, in-app engagement. Accelerate business outcomes with proven mobile engagement strategies.
Conversational Messaging
Interact directly with customers all around the world through feature-rich conversational apps like WhatsApp. Deliver personalized content and offers or engage in two-way semi-automated conversations that nurture customer loyalty.
Direct Mail
Combine transactional and behavioral data with direct mail, engaging customers when it matters most.
In-store
Unlock and activate omnichannel data to deliver 1:1 personalization in-store. Create a connected, consistent customer experience with unified first-party data and AI-powered cross-channel marketing automation platform.
Contact center
Connect contact centers to engagement data to deliver 1:1 personalized customer service interactions that grow loyalty and increase CSAT.
Learn more about how cross channel marketing fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.